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29 December 2021 BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....

22 December 2021 With the holidays approaching, a lighter theme seems due. So, here is a follow-up on the 2020’s video about Christmas-related automotive social media marketing campaigns and YouTube videos. For the second year in a row, Bentley published a Christmas...

01 December 2021 The restomod trend in automotive is nothing particularly new but has been gaining traction in the last few years as the core technologies change with digitalisation and electrification. The term indicates cars, usually classic models, that are not only...

10 November 2021 The 26th Conference of the Parties (COP) or United Nations Climate Change Conference is being held in Glasgow these days and will last until the 12th of November. The meeting of representatives from 197 countries is expected to define new improved...

27 October 2021 Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...

20 October 2021 In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...

18 October 2021 Last year, the automotive market was hit extremely hard by the pandemic. However, the luxury segment as many predicted proved to be more resilient and several companies managed to limit significantly the losses. The first half of 2021 instead has been...

13 October 2021 By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or simply...

25 August 2021 In this important moment of transition for the automotive industry, luxury OEMs are, at different paces, moving toward vehicles electrification, autonomous driving, improved connectivity, and increasingly sophisticated ADAS. There are substantial...

25 July 2021 Automotive companies’ collaborations with video games developers to promote their own image and product are not a new thing, and racing video games have been around for a while now. It started with Atari’s Gran Trak 10 in 1974, but it took until the...

15 July 2021 A while back, I wrote an article drawing the situation of the Chinese automotive market and trying to frame the buzz around the new energy vehicles growth in the world’s largest automotive market. You can find it here. The observation started from...

07 July 2021 On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...

30 June 2021 It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...

23 June 2021 During the Cannes Lions Awards that are being held between the 21st and the 25th of June, on the festival’s website has been published a panel discussion about a very interesting partnership started last year between McLaren, Coca-Cola, and Amazon. The...

09 June 2021 Even though Evs have been around for a while now, it's just in the last two years that every major automaker started a proper race to catch up with Tesla and possibly outrun the rest of the competition. And while initial forecasts predicted that EVs...